With the electric business to further promote online and offline business integration, business penetration of daily life significantly improved. On the one hand, the user groups to expand, middle-aged and rural consumer groups rise, more and more involved in the electricity consumption, the city middle-class groups become the main consumer groups, leading consumer trends and trends. On the other hand, product sales, the unit price of more than 50,000 yuan of high-end consumer to achieve more than 200% of high-speed growth at the same time, daily necessities-based online supermarket rapid development, further influence and change the consumer traditional consumer habits .
The composition of the user groups, the “report” found that Jingdong electric new users, the proportion of men and women is basically the same, more male users of professional white-collar workers, service personnel and institutions. Overall, high-consumption users are more medical staff, middle-level users are more white-collar workers, financial practitioners and scientific and technological personnel.
Huo Jianming said that in 2016 the sudden emergence of rural users, contribute to a strong purchasing power. Among them, the rural market contributed more than 55 inches TV, inverter air conditioner and drum washing machine more than 50% share, while the annual consumption of rural areas the highest amount of mobile phone brands Apple, Samsung and Huawei. Show in the high-end consumer electronics market, the rural market close to or even beyond the level of the urban market.
Silver-haired group is another major consumer groups business highlights. “Tide Grandpa,” “Tide Grandma” hobby is books, cosmetics and medical care. Children’s books, primary school textbooks is to buy the most books category.
In addition, from the product point of view, the 2016 electricity consumption shows many new features. One of the most significant, is the mother and infant, skin care products, food, fresh online supermarket-related categories such as the rise.